Employee Brand Ambassadors
Employee Communications, Customer Communications, Mission, Vision, Purpose, Branding, Vision, Mission, Purpose
What Employee Might Be Thinking About
Our Mission, Vision, and Values
- What is our Vision & Mission as a company?
- What is the difference between our Vision & Mission?
- What can I do to support our Vision & Mission as a company?
- I want to do the right thing, but I am not really sure what is expected of me?
- What are some good examples of how people at our company are living our values?
- Does the management team value my opinion?
- Is the Vision & Mission just a fancy communication tool for investors and customers?
- What are our Shared Core Values?
- Why should I believe or live our shared core values when my manager consistently violates these values every day.
Brand Communications
- What does it mean to be an Employee Brand Ambassador?
- What are our key messages to customers
- What is our tagline?
- Where do I get access to the latest brand compliment communication tools and resources.
- Do I need to be certified to serve as an Employee Brand Ambassador?
- Do I need special training to make sure that I am properly prepared?
- Where do I find the the latest information and communications tools?
- What is our unique selling proposition?
- What is our customer value proposition?
- What are our key messages for customers?
- Are the messages the same for all of our key stakeholders?
- Do we have videos to help explain our new brand?
- Should I be sharing information with my friends, family, colleagues, and customers?
Social Media & Press Relations
- Is it ok for me to advocate for my company on social media?
- What are the key messages to share on social media?
- What social media channels are best for employee ambassadors?
- What content should I be sharing? What content should I not be sharing?
- Is ok for me to be myself when I am representing the company, or do I need to stick to a pre-defined script?
- What should I do if I am invited to speak with the press on behalf our company?
Sales & Service Calls
- Customer Calls - Do I need to update my approach when I engage with customers?
- Service Calls - Does rebranding change any of our service experiences?
- Tradeshows - Do we need to update our booth and resources?
- Recruiting - Where do I get the latest materials for engaging with our prospects
- Community Outreach & Charitable Giving - Do we have new priorities based on our new brand priorities?
Words That Might Be Encouraging
- Our Mission is our Purpose.
- Or Vision is how we plan to achieve or Mission.
- Our Vision provides an easy way to explain what and why we do what we do.
- Our Shared Core Values help explain how we expect every individual to work to achieve our goals.
- Teamwork makes the Dream work.
- Our Shared Core Values help provide alignment and focus for our employees.
- Our employees are the bridge to great customer experiences.
- Our Shared Core Values provide employees with a compass to make good decisions.
- Our customer facing employees are the most important expression of our brand.
- We build our brand reputation with every moment of truth, one experience at a time.
- We value your opinion.
Words That Might Be Discouraging
- Just worry about doing your job.
- We don't worry too much about how the company is marketing itself.
- Stay focused on delivering on your goals.
- Every department has a very different culture.
- No one really cares about anything except your NPS score around here.
- Branding is not really a big thing at the this company.
- As long as you hit your numbers, no one is going to give you a hard time.
Social Media
THINGS NOT TO SHARE ON SOCIAL MEDIA
- Do not share private information about other employees, financial information, trade secrets, etc. all employee handbook rules still apply.
- Do not share information about products not provided by Marketing or Corporate Communications
- Do not share confidential information or trade secrets.
- Do not share financials, sales, business performance, strategy or pricing
- Do not share personal information about clients, co-workers
- Do not post inflammatory comments.
- Do not post negative comments about other brands.
- Trash our competitors. We adhere to the highest professionalism as company representatives.
New Employee Encouragement Plan (Example)
- Week 1: Words & Phrases: Key Messages About Who We Are and What We Do
- Week 2: Gifts & Goodwill: Thought Book (Our Brand Promise)
- Week 3: Gifts & Goodwill: Water Bottle with Logo
- Week 4: Words & Phrases: Brand Toolkit (PowerPoint Template)
- Week 6: Words & Phrases: FAQs on Brand Ambassador Role
- Week 8: Audio & Video: Our Shared Core Values
- Week 10: Gifts & Goodwill: Company History Link to corporate Site
- Week 12: Events & Experiences: Social Media Posting Guidelines
- Week 13: Words & Phrases: Code of Conduct
- Week 15: Events & Experiences: Target Zero Program - Test Your Knowledge Quiz
- Week 16: Audio & Video: Workforce Safety & Health Video
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